Gym classes that promise a plump posterior are in high demand. A surgery that pumps fat into the buttocks is gaining popularity. And padded panties that give the appearance of a rounder rump are selling out.
The U.S. booty business is getting a big bump. Companies are cashing in on growing demand from women seeking the more curvaceous figures of their favorite stars, who flaunt their fuller rear ends.
Nicki Minaj raps about her “big fat” butt in “Anaconda.” Reality star Kim Kardashian posts photos of hers on Instagram. And in the music video for “Booty,” Jennifer Lopez and Iggy Azalea spend four minutes rubbing their curvy bottoms together. At one point, they slap each other on the booty.
As a result of the pop culture moment the butt is having, sales for Booty Pop, which hawks $22 foam padded panties on its website, are up 47 percent in the last six months from the same period last year.
Susan Bloomstone, Booty Pop’s co-founder, says customers have asked for larger sizes. So, the Boston-based company will begin selling pads that are 25 percent larger. “People just want more booty,” she says.
Feel Foxy, another maker of padded panties, says 2014 has been its best year since launching nearly a decade ago. Sales are up 40 percent from a year ago, but the company declined to give sales figures.
Deborah Santiago squeezed into a $40 Feel Foxy one-piece for her 30th birthday. The shapewear flattened Santiago’s waist and boosted her back side. A flat butt can ruin an outfit, says the New York stay-at-home mother of two. Lopez is her butt idol.
“I always wanted a big butt,” Santiago says.
To be sure, the desire for big butts isn’t new. Large booties long have been preferable in Latino and black communities, says Dr. Dionne Stephens, an associate psychology professor at Florida International University.
But recently, the desire for a bigger bottom became more mainstream, in large part due to pop culture influences. “When people see things repeated on TV more and more, it becomes normalized,” Stephens says.
The interest in larger hind parts seems to have started when Kardashian began appearing in the reality TV show “Keeping up with the Kardashians” seven years ago.
In a 2011 episode, she had an X-ray to prove she didn’t have butt implants. Kardashian still frequently posts shots of her backside to her 21 million Instagram followers.
For full article click here.
To view Boston Globe story click here.