Couture meets Astronomy in exclusive Harrods' 23 windows project

Ermenegildo Zegna Couture announces exclusive 23 Windows Project for Harrods from October 2 to October 19, 2014, when the entire front window series of Harrods department store will be taken over by Ermenegildo Zegna Couture. An astronomical film created in collaboration with Stefano Pilati that was featured as the backdrop to the Autumn Winter 2014 fashion show, forms the framework of the Harrods window campaign.

The astronomical film depicts a real scientific path which is traced by astrophysicist Fiorella Terenzi, Professor of Astronomy at Florida International University (FIU), and Professor Neil deGrasse Tyson, Director of Hayden Planetarium, who together formulated a set of trajectories created in unique movement that fuse the primordial universe with the Milan CityLife Palace, where the collection was debuted. The soundtrack captured the waves from space, which were converted into sound, and then transformed into music, blended with Tchaikovsky and the sound of contemporary life within the cities of Milan, New York and Shanghai, selected by Stefano Pilati.

The opening series of 23 windows commences with a number of angled mirrors that create a sphere effect to capture the essence of the scientific path. Whispering window technology has been utilized to share the sounds of space and of Tchaikovsky with pedestrians on Brompton Road.

To view Ermenegildo Zegna Couture’s astronomical film debut click here or here on October 2, 2014.

For further information: Ermenegildo Zegna – International Press Office Phone: (+39) 02422091 Email: pressoffice@zegna.com